adwords duplicate campaign
Recently launched a new website and AdWords campaigns. My ad groups, keywords and landing pages that 9 out of 10 quality assessment. This is a new website and a new campaign. AdWords calls it a "high" quality. I'll describe the exact procedure that was for you to play and get results high quality as well.
First, the market is very competitive. Online This is a market that every major news said it was hot and every time in December 2008, despite the recession. I more than 500 keywords. I'll talk more about them in a minute, but I want to give you an idea of the magnitude of the campaign.
I began by landing pages. I only landing page customized for each keyword. The key to an overall quality score is that relevant ads landing pages for your keywords. Recommend a strategy to have one keyword per ad group.
I briefly describe the steps to create a page destination. It starts with the domain corresponding to their market. More domain name must be in its market. You do not want a domain or subdomain that covers many topics. Keep your name specific domain. Then, each page containing the keyword and landing page. For example, if the word is college football, was named the football.php college. This is the keyword in the URL.
For each page, I have the keyword in the title tags, keywords and description meta meta tag. I also have the keyword in the title (h1) tags on the page. There is content specially adapted for the keyword in the target page.
The last thing I did for each landing page is to add a link to my site, please contact us and privacy policy pages. Google wants your site to appear more than one page. He also wants to be transparent and contact information and supply policies.
The next step was to identify key words. I had about 20 keywords with high traffic. It was not long tail of keywords. They were the top volume producers in the market. I wanted to add U.S. cities before each keyword. This would make high-volume keywords in a long line, and at the same time, the areas of destination geography. It was the best way to attack this market very competitive. After adding the cities of keywords, I had a list of over 500 keywords.
Finally, I have to create your AdWords campaign. I created a group of ads for each keyword. This allowed me to have an announcement very specific to the keyword and use the site custom landing. Again, the key to good quality results has adapted ads and landing pages for your keywords. If everything is relevant, you get a good score or Great quality.
That's how I created a new campaign for a new site and has won 9 of 10 levels of quality.
I still have work to do. First, while I have roughly 9 out of 10, most are 8 and some are 7. Partitions I'm not 10 or 10. I'm still chasing them. Second, costs are high because the market is so competitive. The good news is that I have a CTR where from 5% to 20%. My CPC and high CTR that high for weeks. In the Long term, I will be able to lower CPC and still has a first position due to the high CTR.
Are you over paying for your AdWords campaigns? Have you experienced any of the following problems using Google AdWords?
- High cost to maintain your Adwords campaign
- Poor quality score affecting your bids
- Low Click Through Rate for your ads
- Minimum bid for your keywords is too high
- Landing pages that don’t convert
There is a solution to all of these problems. Get your FREE copy of the Adwords Strategy Guide.
Duplicate Campaigns Using AdWords Editor
