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Google AdWords Broad Match Explanation
7/16/2009
Ellerton Whitney is a target = "_self" Title = "Pay Per Click Marketing Consultant"> marketing consultant pay per click.
Like most vendors Google knows search junior broad match is relatively liberal in the keywords to match queries. In fact it is the intention of the match type, but sometimes it becomes a fool. I recently had a scenario where you find the queries that have been assigned to the keywords do not see the logic. It was something like this:
Search Query: car dealer for sale
Keyword 1: Car Sales
Word Key 2: Sales of automobiles
By keyword 1 and 2 were the technology of keyword matching. Logically, one would think that the search query keywords must be assigned to 1 because it has more words in common (2 of 3 instead of 1 in 3). I had an argument with people to know, and entered what called "long game" – basically a classification system used by Google to select which of their own keywords will "win" SERP for auction. It was also in the way Google looks at the semantics of the keywords and the way he plays the game. For example, one could think logically keyword 1 would get 100 points (hypothetical) for the car, and 100 to sell. In turn, the keyword 2 Do Earn 100 points, having only one word that is adequate. Points are awarded for other characteristics as well (see illustration below bad MS Paint)
In fact, the word key 2 was selected in the keyword 1. Due to the unique keyword is considered exactly the same things. This has to do with how the Google system "rewritten" keywords. Google Re-write the word "I" in "auto" because the intent is so similar (in are called "cognates"). Google says that the re-writing at home in the CTR seeing the re-writing, and if the CTR is bad, that checks any Rewriting the poor. Other means of Google, the records of correct spelling and the so-called query expansion. Thus, each keyword appears as if they were the same. Therefore, key 2 was chosen due to other factors that they words (geo-targeting, supply, quality score). In this case, the keyword 2 was chosen because it had a higher grade posting (and ranking time of the announcement is the quality of your offer).
Some other details of the search algorithms of paid work have been revealed to me. Some of which were enough "Da" as the fact that the exact result will be an asset to the phrase and broad match, and other chips fairly common meaning. Concordance accurate always, always win, regardless of the score range of ad quality or presentation. So if you bid for your keywords exact reduced nickel, beware! However, a keyword in the campaign that is more geographically focused than others will have more "points" in the review which of your keywords you choose. If someone is sitting in Memphis, Tennessee, and perform a search with a query that could potentially card multiple keywords in your account (all equal), the probability that the keyword in a campaign is geo-targeting a keyword Memphis in a nationwide campaign. I guess all this was put in simple terms for an agent to market research as I can understand the basic concepts of algorithm, but has a sense of things.
Google makes it very difficult to precise control of broad match. The best way to reduce the "performance" Google is creating ad groups and good negative keywords to ensure coverage of the Cross. This can become unwieldy, however, to choose your battles wisely!
About the Author:
Ellerton Whitney is a car enthusiast and search engine marketerfrom Southern California.
Article Source: ArticlesBase.com – Google AdWords Broad Match Explained
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