adwords smart pricing
Let me share with you to make your marketing more profitable …
You probably know that Simon Leung is the co-creator of Google Adwords Payment – The most famous business per click. He made a striking presentation with master's seminar in Chicago.
He gave the following strategies to easily create searchable through Google AdWords campaigns pay per click:
1. Do not use more than 30% of the same content in the ad. Insurance at least 70% only.
2. Google checks to see if your compression or landing page has a legitimate offer it. It is a myth that they compression hate pages. They do not like pages to ethics.
3. Google checks to see if the operation provided in the notice have been complied and delivered as promised. The method of delivery must be clearly displayed on the landing page.
4. They like to see the ads to pre-qualify to potential clients. For example, it is acceptable for the exact price of your product in the ad to discourage those who never pay the price of the product, so do not click. By Moreover, if a prospect sees what looks like a good price point, click and it will eventually buy because it is a target user.
5. Google does not care if the capture e-mail as you specify on your landing page how the information is used and that will ensure privacy and security.
6. Google checks the Web site. The copy should have relevant expertise, natural outbound links that make it easy for potential customers to order and make sales. Them like to see the phrase "Click here to order." (Joel Comm would like to hear that. This is the title of his latest book. Ah, yes, it is. It was in the conference.)
7. Google is looking for unique graphics. Quality must be professional and high.
8. Google ensures the appropriate use of words key in your ads pay per click. It uses a scale of relevance:
* Advertising very relevant
* Not applicable, some online advertising
* Importance general – AdWords Advertising
Help * More or less relevant than Google Adwords advertising
* Extremely relevant as Google's Adwords service helps optimize advertising
Also, to verify the correct use of negative words that discourage people untargeted clicks.
Each keyword in the ad should appear on the landing page. (Did you know that? "Not me.)
Simon offers to build multiple variations of keywords. Here are some ways to achieve this:
* Use as many synonyms for keywords as possible. This means that words have similar meanings. For example, if you want another word for money, you can use cash, moolah, wealth, luck, money, bread, cakes, booty, Mammon, resources, banking and property. I force my brain to think of them. I told them to stop clicking thesaurus.reference.com and I suggest you do the same.
* Use singular and the keyword ALL plural. This means that if you had the key phrase webmaster resources, you should also have the plural of webmaster resources.
Common Use = as Resorce misspellings webmaster. Some people slept through English classes and spelling in school, but can be smart enough to make their product anyway.
Another thing that Google wants to see is action-oriented words. Tell people to something specific, such as
order, record, etc
Google ensures good geographic keywords.
If you sell in the world, should be obvious to the reader. If you sell only in a limited area, should be even more evident.
Be sure to identify products or services you offer. Use the information on your site with statements that are clear and grammatically correct.
Its title is vital. Not only should be catchy, but Simon suggests that comprises a main keyword and a question the reader to immediately identify. The prospect must be able to respond accordingly. He said that Google likes to see the headlines with question marks at the end following this format. Let's use them!
Make sure your ads and landing pages all the correct user expectations. There are several ways to do …
* The Prize State. For example, one can say Adwords counseling for U.S. $ 1,000 per hour, online free registration
For brief …
* Creating Google friendly pages
* Construction of several major
keywords and pre-qualify people.
* Converting high use of text
Test, test, test with a minimum of .01 before throwing your life savings to them.
You have exactly 95 characters to use in their payment by clicking on your ad. Use them wisely.
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Article Source: ArticlesBase.com – Google Adwords Pay Per Click Explained by Simon Leung
