Research World War III
As the most popular engine is Google that fans on the web gets bigger pie of search advertising Marketing If you know what search marketing is estimated at $ 8.5 billion for 2007, you can imagine how this sector is attractive to the web and inclusions giants.Contextual work actually paid by new customers, with high conversion rates, which means that the advertiser is getting good ROI (Return on Invertment) according settings.Online campaigns with marketing campaign has 3 main areas as the target market and budget, are key players to give you options to use all aspects of the campaign on your system, your back May Varry with their ability to campaign management. Lets give advice to key players below.
Google: They are the most preferred set of research and the best for advertisers with many professional features inside. AdWords are paid and their contextual advertising program, beginning in May of screen 15 minutes after you have completed your
campaign.Google has 2 networks in addition to the search pages as the search network and the content network. Sometimes you may see a Google search bar while browsing the web portal, this means that the web portal is linked to the Google Search Network, in essence, an integrated search bar, it is possible for advertisers to post text ads on search network with pay per click model. The content network is normal that websites with relevant content its investigation, the advertiser has the opportunity to show your text ads and image ads on websites of content an option, you can select sites to display their ads on wages by the model. Of course, these networks are running under the Google AdWords Editorial and are strongly dominated politics. If your campaign is run by a professional AdWords ads can reduce costs and optimize the cost per conversion AdWords has many features to a target of the campaign. Cheap appropriate target can increase your online sales.
Yahoo Search Marketing (formerly Overture) Yahoo is the second contract for this area, a research network with the most popular sites on the web, including Yahoo Search pages.They have sponsored text-based paid listings model, an important point of Yahoo to find that they have 2 large Internet directories, which can perform search engine ranking.As mentioned before Yahoo campaigns can not run in a short time because the drafting stage of boring Editors that Ireland had fallen my keywords on several occasions, he di Yahoo campaigns. I belive Yahoo Management Recevier many complaints from consumers who have begun a training program called Certified Ambassador. Schedule aims to train professional features such as Yahoo Search Marketing Google AdWords program, but this is U.S. only and Canada at this time, we can probably tell our observations
areas where the service is spent in the world, of course, when your partner is cooperating with experience Kowabunga Technologies in online marketing software and services for many years, Ambassador of certification may be able to SEM.
Microsoft Live Search: Finally, Microsoft could not stay out of market research and has developed its own search technology called Live Search. Like any professional, I had some hesitant at first, when Live Search was announced in the quality of research, since Microsoft is not specialized in the search engines are the same leaders in the software industry. Doubts expressed
when I met with an interview with Andy Edmonds and Eric Sellberg, These guys are engineers in search technology live and have very different approaches to market research or feautures such as sex selection or the rate of purchase intent. A fact that Microsoft has a great database of Internet users with Messenger and Hotmail. The most popular tools for Web users will provide important guidance for research. Another interview was with Ken Moss, who is the CEO of Live Search has also been persuaeded me that Microsoft `s prestigious project is in direct research in these years. We can not deny that online research is a newborn baby but still promising. I personally support Windows Live to promote competition. Our expactation
is the development team will listen to the news carefully and change your user to create a perfect system and useful search engine. The interface is SEM called adCenter that has been integrated network management of banner ads online.
What Microsoft should do a startup search engine? How you can take Google and Yahoo? What strengths and weaknesses of them? These are the frequently asked questions of me in the present day. In my opinion, this is the recipe to beat Google in the long term:
1) the popularity with users: Microsoft should balance this with their products and they are already doing this.Live research applies to the new Windows Vista operating system, Internet Explorer 7. Live Messenger or Office 2007 if this task is performed at this time. In the medium to long term, everyone will see a slight change to direct ads to Google Adwords.
2) Standard Conditions: Since Google had discovered many new features for SEM professionals are used to talking with the words
such as quality level, matching options keywords, pricing smart page rank. Windows Live features probably the same inside with different terms, as a professional, I like to see the same terms used in the campaign management interfaces,
This may provide an effective work performance, while below, analyze, report, campaign.Terms unless registered as a trademark (like PageRank) should be used as a common industry terms.
3) Product Development: While Google has very advanced features and do not stop the development process, Microsoft is m-you startup.I its product development department is working very hard over the past months to get rich working for Google, no doubt that will happen soon, however, user feedback should be used more as possible to motivate People who send helpful comments. Perhaps the most rewarding or most senders of votes should be a good way to travel as freely and introduce Redmont research and development team.
4) Cooperation: Google cooperates with many popular Internet portals due to its 2 networks (search and content), Microsoft has the advantage of cooperation partners as a technology leader and each volunteer company any form of cooperation. In addition, we offer some discounts on May on Microsoft products for potential partners for cooperation, would atractif
many new potential partners within walking so long, can carry more Microsoft.
Reason 5) Price: If a representative from live.com to me and asked me to advertise on adCenter, I ask you
So I prefer instead of Google? I used to run a campaign on Google and see good conversion rates, analytical reports to improve my campaigns, if possible would have an impact directly or indirectly from lower prices.
This means that Microsoft has to develop some strategies for my most used regional target areas. Both ads sold 0.05 minimum bid based on your keywords, but SEM professionals must acquire a little more gain if you prefer an engine start search. As 0.04 minimum bid is expected to change the minds of many through Microsoft.
6) selection of things: Once upon a time, working in Google has been a dream of a professional because they paid good wages and benefits, but was long ago. If you checked a working committee related to the filling of Google in recent months, you realize that Google even offers below market rates. I guess their procurement policy had changed after they sold their actions
in the stock market, the company is responsible for actions against today's headlines in the case of a result. When Microsoft offers a better pay rate the most qualified professionals prefer to work with live.com.
7) Training and Certification Center: Google has a perfect Learning Center state of text or Flash animation that describes Google's technology with the lessons. Google certification is accepted that control of the valid sector jobs in CFP professionals even Google is more difficult than expected. You need to get 75 more of 100, there are 116 questions with different
Priot to happen, but Microsoft has not realized the importance of training professionals, however, even its tutorial page
not not work.
Services Support: Any professional knows that the customer is not important, the customer is king business concept its biggest competitor is just a click away, give us a good education, including intelligent and quick resolution of customer issues Represantative support. Google's problem by providing quick answers to Live.com offers not only the service low quality.
Before I forget to announce Wiki Engine Research will be operational in the first quarter of 2007, lets see if the search wars 4 players can survive. M went to see the new investigation Wiki.
Finally, the research Wars is warmer in the new year, who wins? I really do not know friends and I do not think anyone knows because 10 years ago, if someone should say Altavista was beaten by a new search engine (Google), probably might call the nuts, but it happened, why did not this time?
About the author: Mr. Erkan Meydanlioglu has a degree in economics and marketing professionals online, Google Certified Professional and Team Leader for over 9 years. He leads the company campaigns online, as an individual or as team leader in Europe. Company formation level marketing teams eSales better.
About the Author
Mr. Erkan Meydanlioglu has a degree in Economics and professional Online Marketing Manager , Google Certified Professional and Team Leader for more than 9 years. He is managing corporate online campaigns as individual or as team manager in Europe. Training company level marketing teams to increase esales.
