low quality score adwords
You've read the strategy guide and advanced AdWords Guide. Have you applied all the techniques to achieve a level of sound quality. However, AdWords will still assigned a score of poor quality. What to do? The following list of items are the things you want to check to raise the level of mediocre quality.
(1) What is AdWords saying is wrong?
AdWords provides some diagnostic information when assigning a level of poor quality. Take a look AdWords inside and see why AdWords has given incorrect punctuation. When you know what Google thinks is wrong, you can tackle the problem. AdWords Reports Three categories of problems.
(a) relevant keywords
This usually means that you have a poor CTR. More information about the way to solve it in an instant.
(b) the landing page
This means that your landing page is not appropriate for your keywords. Create single landing page for your keywords and optimize this page.
(c) Landing Page Load Time
Your landing page is too slow. Begin to remove images, JavaScript, style sheets and all other items not directly related to your message.
(2) How is the CTR ads?
Once you start getting traffic impressions () ads, the CTR becomes an important factor in the level of quality. Google is letting human consumers determine whether their ad is relevant to their research. If the ad is relevant to human consumers click your ad and increase CTR. If human consumers do not click your ad CTR down. Google changes the quality score based on CTR. This is a survival of the fittest notice when you start getting impressions.
The rule is that you must have a CTR-half percent to maintain quality. But I recommend you shoot the 2% -3% CTR. If you do not have a CTR of 0.5% less what you should do one of the following …
(a) Improve the sales copy of the notice.
This is essential if you want to keep the keyword. His ad must be compelling enough that consumers want to click it. If you do not have 0.5% CTR of your ad does not work.
(b) Increasing the supply maximum CPC.
You can increase the maximum CPC for a higher position ad. The highest CPC bid implies a higher position ad more traffic, and (hopefully) more CTR. After reaching a 2 or 3% CTR for two weeks, can start reducing your bid because the CTR is likely to increase its quality, and can track the position of the highest ads without spending much money.
(c) Delete the keyword.
The quality of all the His campaign can be damaged by poorly performing keywords. Remove them if you can not keep the CTR above 0.5%.
(3) Review your pages destination.
Can you optimize your landing page more? I suppose you have the keyword in the page title, meta tags and labels title. Have you used in your sales copy as well? AdWords like to see the keyword in the content. Suppose that you have read the Guide to Advanced, you can always use PHP to dynamically insert the word as we did with the page title and meta tags.
Are you over paying for your AdWords campaigns? Have you experienced any of the following problems using Google AdWords?
- High cost to maintain your AdWords campaign
- Poor quality score affecting your bids
- Low Click Through Rate for your ads
- Minimum bid for your keywords is too high
- Landing pages that don’t convert
There is a solution to all of these problems. Get your FREE copy of the AdWords Strategy Guide.
Google Adwords Secrets: Google Quality Score De-Mystified
